|
|
Why do I need a Web Address?
Put simply, a Web Address is your address on the Internet, e.g. www.google.com AND as no single address can be the same, it is unique to you.
Technically it is an address for locating computers on the Internet and the Domain Name System (DNS) converts the user-friendly name into numbers or Internet Protocol (IP) numbers so that computers can recognise each other.
Whether you are a business or an individual there are several important reasons for buying a Web Address, such as:
* Making your site memorable - so that customers or friends can find you. Your Web Address means anyone in the world can find information about you, your products or your services - 24 hours a day.
* Protecting your business or family name. Securing a Web Address ensures protection of your name, your company name or even product names on the Internet.
* Taking the first step to trading online. Web Address are the Internet`s `Point of Commerce`. This is where the online buyers, suppliers and partners conduct electronic commerce.
If you have something to say, or something to sell; if you want to be contactable, then make the smart move and secure your Web Address today.
How do I choose an effective Web Address?
There are a variety of things to consider when choosing a Web Address such as....
* Memorability: How easy is it to remember the name?
* Aesthetics: How does the name look, how will it look on business cards and company literature?
* Length: In general when picking a name, less is more. In other words; a short name is preferable to a long one.
* Target Market: Remember who you are talking to – will they remember it, does it help them understand what you do, is it the right extension (.co.uk or .com etc)
What can I do if I can’t find an available Web Address I like?
Try again! Think laterally. Lots of variations could be available, or try a different ending.
Why not apply some creativity...
If your company name is Peter Smith Bakers but your first choice petersmithbakers.com has already been bought, then the following variations are still relevant to your business.
* psmithbakers.com
* petersmith-bakers.com
* psmith-bakers.com
 * psbakers.com
Or instead of abbreviating, add the word 'online' or even your location:
* petersmithbakers-online.com
* petersmithbakers-york.com
By applying some creativity, you may think of an alternative that is better than your original choice!
What Web Addresses can I register with macology?
With macology, you can register top level domains (eg .com, .net and .org) as well as the new .info ending and country specific Web Addresses (eg .co.uk).
If you are running a business don’t forget, with the imminent launch of .biz, you will have a dedicated Business ending to choose from. Please check out our site regularly for an update on the launch date or if your require more information please contact our customer services team who will be happy to assist you.
Can I buy my family name?
Yes, if the Web Address is still available! It's becoming increasingly popular to do this. Many people register their own name in order to set up e-mail addresses for themselves and other family members. The new .me.uk domains are specially for names. |
|
